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General Capital is a leading Milwaukee-area real estate development firm founded in 1994. The Firm is a leader in the development of high‐quality affordable housing communities using federal, state, & local housing financing programs in WI, MI, & IL. Our core business also includes the development & acquisition of office, industrial, retail and market‐rate multifamily assets. In selecting and executing its projects, we work closely with municipalities to ensure that projects enhance long‐term community goals & objectives. |