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Regal Holdings is a leading, privately held holding company based in Wisconsin that has been enriching life by bringing families together for over 80 years. As a fourth-generation family-owned organization, Regal Holdings continues this tradition by supporting and growing a portfolio of companies and brands that deliver exceptional cookware and kitchen essentials. Through The Regal Way™, its strategic operating system of shared expertise and scalable resources, Regal Holdings accelerates growth while preserving the distinct focus of each company and brand.
Its operating groups include the Regal Manufacturing Group, which includes West Bend Company™, an ISO-certified contract manufacturer based in West Bend, Wisconsin; the Regal Wholesale Direct Group, which includes Saladmaster® and Lifetime®; the Regal Retail Group, including Iconic Kitchen Brands; and the Regal Community Investments Group, which includes Regal Place™ and the Regal & West Bend Cookware Factory Outlet Store™.
Regal Holdings’ family of companies and brands proudly serve customers and consumers in more than 60 countries worldwide.
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