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Digital Marketing: What it Can and Cannot do for Sales
From search engine optimization and social media to pay-per-click advertising and email markting, digital marketing has transformed how companies go to market. It's also changed how sales professionals do their jobs.
This session will review common digital advertising activities and highlight the ways these activites can (and cannot) drive sales. Attendees will learn how digital marketing helps with awareness generation, differentiation and lead generation. They'll learn how to work more effectively with marketing professionals to achieve common goals and will also receive insights on the future of marketing.
AGENDA:
3:00-3:30PM | Registration & Networking
3:30-4:45PM | Program
4:45-5:00PM | Questions & Wrap-Up
YOUR SPEAKERS
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