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Mastering Communication & Objection Handling
Sales isn't just about what you say - it's about how it's heard. In this interactive, high-energy workshop, you'll uncover why even the best intentions can get "lost in translation" and how to communicate with clarity, confidence, and impact.
Through hands-on exercises and real-world scenarios, we'll break down the art (and science) of effective sales communcation - helping you avoid assumptions, build stronger connections, and truly understand your buyer.
Then, we'll tackle one of the most critical (and often uncomfortable) parts of selling: objections. You'll learn a simple, powerful framework to respond with empathy, creditability, and value - turning pushback into progress.
Whether you're new to sales or a seasoned pro, you'll walk away with practical tools you can use immediately to:
-Communicate more clearly and confidently
-Build trust faster with prospects and clients
-Handle objections without feeling defensive or scripted
-Move conversations - and deals - forward
If you love the idea of winning more business by being more human in your approach to sales... this session is for you.
AGENDA:
3:00-3:30PM | Registration & Networking
3:30-4:45PM | Program
4:45-5:00PM | Questions & Wrap-Up
YOUR SPEAKER:
Lisa Proeber
Founder + Owner
Speaker Bio:
Lisa is a strategic sales leader and coach helps businesses turn potential into predictable revenue. Through a blend of proven frameworks and real-world experience, she empowers teams to build confidence, refine their process, and close more deals. Known for making sales both practical and energizing, she specializes in helping organizations unlock growth by focusing on what matters most - the middle.
About The Middle Six
The Middle Six is a sales and marketing agency dedicated to helping businesses create, fill, and sustain their sales pipeline. Built on the philosophy that success lies in the "middle six" opportunities, the company combines the art and science of sales through tactical planning, process mapping, HubSpot architecture and implimentation, hands-on training and marketing for sales enablement. With a focus on practical strategies and measureable results, The Middle Six empowers teams to turn more opportunities into wins and drive sustainable growth.
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