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Modern Sales in the Age of AI: How to Stay Relevant and Close More Deals
Sales is changing! Today's buyers are more informed, more independent and often further along in their decision-making before ever speaking with a salesperson.
At the same time, AI is reshaping how sales professionals research, communicate and close deals. With so much noise surrounding tools and tactics, it can be difficult to know where to start or what actually works.
In this practical, no-fluff session, Lori Highby breaks down how to use AI to sell smarter, move faster and show up more prepared in every interaction.
Designed for both business owners and sales professionals, this session blends strategy with real-world application so you can immediately put AI to work in your sales process. Attendees will learn:
-How AI is changing the modern buying journey (and what it means for your sales approach)
-Where AI fits into your current sales process
-Practical ways to use AI to prepare for meetings, write better outreach and think more strategically
-How to use AI as a "thinking partner" to improve confidence and decision-making
-The most common mistakes people make with AI in sales
AGENDA:
3:00-3:30PM | Registration & Networking
3:30-4:45PM | Program
4:45-5:00PM | Questions & Wrap-Up
YOUR SPEAKER:
Lori Highby
CEO & Founder
Speaker Bio:
Lori has over two decades of experience in digital marketing and sales alignment, Lori specialized in bridging the gap between strategy and execution. She is a nationally recognized speaker, workshop facilitator, and instructor for the Agency Management Institute, teaching marketing and agency professionals how to think more strategically, communicate more effectively, and leverage emerging technologies like AI in practical, impactful ways. A frequent speaker on AI, marketing, and business growth, Lori's approach is grounded, actionable, and focused on helping professionals apply what they learn immediately.
About Keystone Click
Keystone Click is a strategic digital marketing agency that helps B2B organizations - particularly in construction, manufacturing, and professional services - generate leads and drive measurable business growth. With a strong focus on SEO, AI-driven marketing, and customer journey optimization, Keystone Click partners with organizations to build scalable marketing systems that align with how modern buyers research and make decisions. Known for its research-first approach and commitment to doing things the right way, Keystone Click acts as a trusted partner to clients seeking clarity, consistency, and long-term results.
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